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Wellness Business Roundup: VSI Gets Personal, GNC Gets Brazil Partner, Brightstar Adds Capstone, US Firm Has German CBD Partner

Executive Summary

Vitamin Shoppe launches Only Me personalized program/subscription service; GNC expands into “key” target market with Brazilian retail operator; Brightstar to acquire Capstone from H.I.G.; Columbia Care partners with Germany's Moeller on CBD-infused products.

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With Vous Vitamin, Businesses Offer Employees Access To Personalized Supplements At Discount

Vous Vitamin partners with employers on its Employer Vitamin Education & Access Perks Program to  offer their employees customized vitamins at a discount. The firm says the program will help consumers similar to allowing spending on supplements with pre-tax savings accounts.

Nurish By Nature Made Extends Pharmavite Into Personalized, Subscription VMS Market

Otsuka Pharmaceutical Co. subsidiary announces nurish by Nature Made featuring 30-day supplies of vitamin packets delivered to customers after they complete online assessments evaluating core nutrient needs based on age, diet, lifestyle, wellness and general health.

Vous Vitamin Adds Pregnancy Products To Line Formulated On Customers’ Needs

Vous Vitamin rolls out a pre- and post-natal multivitamin line that factors in diet, lifestyle and pre-pregnancy health. Founders are doctors who say their personalized multivitamins differ from most other customized vitamin lines by delivering nutrition in two pills.

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