Swisse’s Global Expansion Strategy Begins to Bear Fruit, Plots Move Into CBD
Australian supplements brand Swisse is enjoying rapid growth in European and Asian markets. The brand's owner is now looking to tap into the growing demand for CBD with a range of new products slated for launch next year.
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Changes to e-commerce laws in China have hit hard Australia's biggest dietary supplements player Blackmores. With sales and profits in China tumbling, the firm has had to rethink its strategy to reignite growth in the fiercely competitive market.
Having cemented leading positions in China and Australia, Swisse Wellness' owners H&H Group are looking to grow the reach of the premium supplements brand across Europe and Asia-Pacific. The firm is targeting 25% growth for Swisse this year after double-digit growth in 2018.
INFOGRAPHIC: An interactive timeline of selected HBW Insight coverage of the growing European CBD dietary supplements market in 2020. The timeline covers the main events of a rollercoaster 12 months, including the European Commission’s indecision on whether to classify CBD as narcotic or novel food and how the path forward became clear in the UK.