Swisse’s Global Expansion Strategy Begins to Bear Fruit, Plots Move Into CBD
Australian supplements brand Swisse is enjoying rapid growth in European and Asian markets. The brand's owner is now looking to tap into the growing demand for CBD with a range of new products slated for launch next year.
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Changes to e-commerce laws in China have hit hard Australia's biggest dietary supplements player Blackmores. With sales and profits in China tumbling, the firm has had to rethink its strategy to reignite growth in the fiercely competitive market.
Having cemented leading positions in China and Australia, Swisse Wellness' owners H&H Group are looking to grow the reach of the premium supplements brand across Europe and Asia-Pacific. The firm is targeting 25% growth for Swisse this year after double-digit growth in 2018.
As more and more dietary supplements flood the Irish market to meet the demand created by the COVID-19 pandemic, Ireland has joined a number of its EU neighbors in setting maximum levels for certain vitamins and minerals to protect consumer health.