Personal-Care Product Launches: Avon’s ‘Clean Beauty’ Distillery; Walmart’s New Nutricosmetic Brand; More
Avon Products and American Eagle Outfitters are on-trend with “clean beauty” and CBD personal-care launches, respectively. Meanwhile, direct seller Monat is applying its anti-aging expertise in a new category for the company, skin care, and Walmart takes on leading nutricosmetic brands with its new Glow Habit line.
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Eighteen plaintiffs seeking nationwide class certification may proceed with their suit alleging that Monat hair-care products, deceptively advertised as anti-aging solutions, actually cause hair loss. A US district judge on 23 October largely denied Monat’s motion to dismiss, while noting that plaintiffs may have difficulty proving that the company’s products are to blame for their injuries.
The Brazilian beauty giant reported 8.8% growth in The Body Shop sales in the fiscal 2019 first half, driven by strong gains in the UK and other key markets, offsetting the effect of 37 store closures in the past year as part of Natura’s transformation plan for the business. Meanwhile, incoming acquiree Avon is seeing better productivity, though sales continued to fall in the firm’s second quarter.
Speakers at ICMAD’s regulatory workshop in New York stressed the importance of CBD testing in today’s highly uncertain climate for hemp-based cosmetics. While rigorous testing can drive up costs and slow the path to market, it also could significantly reduce chances of safety, regulatory or legal issues down the line.