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L’Oreal UK Airs '5-Star' Kids Sunscreen Ads With '3-Star' Products On Shelves

Executive Summary

ASA says TV and radio ads for Ambre Solair Kids Sensitive Advanced sunscreens aired by Loreal Ltd. business implied that all of the brand's products on shelves met a 5-star rating system administered by Boots drug store chain and widely used in UK.

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