Men's Vitamin C And D Use Helps Drive Overall VMS Use In Latest CRN Survey
Trade group's annual survey shows 77% of US consumers use supplements. It found 12% more men than four years ago report taking vitamin C or D within the past 12 months.
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Panel discussions and public comments during FDA public meeting show industry sees agency, as it stated in draft NDI notification guidances published in 2011 and 2016, is allowing little room for innovation through making new ingredients available for use in VMS products. FDA says immense growth of the VMS market since DSHEA passed shows numerous products available in US contain substances that haven't been notified to the FDA with proof showing they are dietary ingredients and are safe for use.
The popularity of botanical and herbal supplements increased to 39% of users in 2017 despite state litigators’ enforcement against ingredients in products and their push for DNA barcode testing, the Council for Responsible Nutrition finds in its annual survey.
State AGs can determine whether a supplement label makes an unsubstantiated claim, their previous litigation target, but they aren't qualified to test ingredient identity, says Doreen Manchester in a FDLI presentation on state agencies' enforcement.