RB Eyes UK VMS Market With Optrex ProVision Supplement
Executive SummaryReckitt Benckiser launches a new Optrex eye-health food supplement and extends its Screen Eyes campaign for the brand in the UK.
You may also be interested in...
With its new esomeprazole-based heartburn and indigestion remedy, Guardium, Reckitt Benckiser is taking head on Pfizer’s well-established Nexium Control brand in the UK. The firm hopes that by associating Guardium with its own well-known heartburn brand Gaviscon, and by investing in a multi-million-pound marketing campaign and pharmacy education, it can carve for itself a significant slice of the UK’s gastrointestinal market.