Henkel Acquires DevaCurl: Preface To Coty Professional Hair-Care Buy?
Analysts believe Henkel is a top contender to acquire Coty’s professional hair-care business, which ranks second in the world after L’Oreal’s, with Henkel’s a distant third. According to Kline’s Carrie Mellage, the DevaCurl deal shows the German firm’s enduring appetite for M&A following a series of similarly small, US-focused purchases in recent years that could be leading to something much larger.
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STMNT, Henkel’s new grooming line rolling out this month through Ulta, was developed in collaboration with three influencers in the barbering industry. The move follows its stateside launch of Authentic Beauty Concept in April and its recent acquisition of three premium, rising beauty brands.
The beauty giant says it is selling its Professional Beauty and retail hair-care businesses to global investment firm KKR and targeting $700m in cost reductions over the next two and a half years. Coty already was in transformation mode prior to COVID-19, which drove a 23% decline in its third-quarter net sales, and it does not expect revenue levels to normalize anytime soon.
Leadership assured analysts on 6 November that Coty's Professional Beauty and Brazilian businesses are strong performers of high interest to potential acquirers, unlike Younique. Coty recently sold its majority stake in the social selling company back to its founders at a price that raised eyebrows.