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Coty’s $600m Kylie Cosmetics Bet Has Analysts Nervous, But ‘We Don’t See Weaknesses,’ CFO Says

Executive Summary

Coty is confident that it can build Kylie Cosmetics into a global powerhouse. However, some analysts have misgivings about the firm’s heavy investment in a celebrity brand, questioning whether its success could be a fad and noting Coty’s “poor track record” with acquisitions overall.

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