Amazon Among Retailers Slashing Prices On Supplements, Personal Care Over ‘Cyber 5’ Stretch
Amazon will offer savings of 25% on own-brand Solimo purchases starting the weekend of Cyber Monday, among other promotions planned across its dietary supplement and personal-care categories. Meanwhile, Vitamin Shoppe and GNC will be discounting products up to 40% during the typically busy five-day stretch for nutrition and wellness shopping.
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Jain, who oversaw Amazon’s core consumables business, will bring valuable competitive perspective to Unilever and lend his expertise to the firm’s ongoing digital transformation.
Amazon’s Solimo supplement and Basic Care OTC lines unlikely to expand much, says Jefferies analyst Brian Tanquilut. Still, brands are well positioned against retail private label competitors, as most products are priced lower than similar products by Walgreens and CVS.