Fragrance Creators Association Launches Online ‘Conservatory’ To Bolster Consumer Confidence
The North American trade organization’s new website offers consumers a gateway into the world of fragrance. Providing a “deep dive” into 50 fragrance ingredients, as well as overviews of perfumery, key regulations, and industry safety practices and sustainability efforts, the site extends FCA’s work to engage and inform consumers at a time of growing interest in manufactured scents.
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Firmenich, Givaudan, IFF and Symrise have decoupled from the Fragrance Creators Association, launching their own trade association to focus on providing technical expertise in North American policy matters. “Any advocacy work has to be based on fact,” says Shawn Blythe, president of the Fragrance Science and Advocacy Council, which intends to partner strategically with FCA and other sister groups.
Trade secret protections for fragrance ingredients in consumer products have been under pressure for years as consumers’ “right to know” has ascended over competitive business interests. California’s newly enacted SB 312 imposes substantial new ingredient-reporting duties on cosmetic product manufacturers, including disclosure of fragrance allergens restricted in Europe.
Fragrance Creators Association Pronounces Finished Product Firms ‘Active’ Members; CEO Ahmed Discusses
Finished product manufacturers that have joined the Fragrance Creators Association in recent years will be elevated from Associate to Active members under a “strategic pivot” announced by the trade group on 21 July. The move should promote greater collaboration throughout the value chain to better inform and serve consumers, CEO Farah Ahmed says.