Nestle's Atrium Adds LivingMatrix As New Cog In Personalized Health Strategy
Atrium expects to scale its nutrition personalization services by integrating LivingMatrix with its PureGenomics platform, which combines educational tools, protocols and core products with a practitioner website application to help identify and address single nucleotide polymorphisms.
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ChromaDex expects to expand target market for Tru Niagen while also expanding sales through stocking product at US stores of world’s largest retailer. It also will expand the range of package sizes and prices for its supplement as the product it provides Walmart will be at a lower dose than what it offers for sale online.
Vous Vitamin partners with employers on its Employer Vitamin Education & Access Perks Program to offer their employees customized vitamins at a discount. The firm says the program will help consumers similar to allowing spending on supplements with pre-tax savings accounts.
Otsuka Pharmaceutical Co. subsidiary announces nurish by Nature Made featuring 30-day supplies of vitamin packets delivered to customers after they complete online assessments evaluating core nutrient needs based on age, diet, lifestyle, wellness and general health.