HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

ChromaDex Business Blooms After Pulling Niagen Claims Under NAD Review

Executive Summary

Since Council of Better Business Bureaus investigators in May 2018 asked about claims for Tru Niagen, ChromaDex pulled the ads while reaching milestones in product distribution and ingredient licensing.

You may also be interested in...



ChromaDex Pulls Challenged Tru Niagen Ad Claims

After NAD attorneys asked for substantiation, ChromaDex “provided evidence supporting such claims which were not challenged” and stated it discontinued a challenged claim and testimonial.

HBW Market News: FTC Ends Another Supplement Scam, Australia Win For ChromaDex, GOED Report, Herbalife

Herbalife opens 9,200 square-foot training facility in China; GOED's latest annual market report, covering 2017-2018, is available; ChromaDex has two-tear exclusivity for nicotinamide riboside chloride in Australia; and A.S. Research arthritis claims for Synovia end in FTC settlement.

Anti-Aging Supplement Moves Step Closer To EU Launch With EFSA Approval

ChromaDex' dietary supplement Niagen, marketed to help US consumers "age better", has taken a step closer to EU launch with a positive opinion by the European Food Safety Authority. 

Related Content

Topics

UsernamePublicRestriction

Register

RS149589

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel