HBW US Executive Decisions: Engle Leaves FTC, Changes At Nature's Bounty, CRN And Benev
Executive Summary
Mary Engle led FTC enforcement actions including against POM Wonderful’s claims for its pomegranate supplements; Huber is CRN’s scientific and regulatory affairs VP and Amanda Darlington is government relations director; Jones takes charge of Nature’s Bounty supply chain; and Benev Co. names five aesthetic experts to Medical Advisory Board to advance its “medically developed cosmeceutical line.”
You may also be interested in...
Direct Sales Industry Guidance Responds To ‘Increase In Questionable Earnings Claims’
Direct Selling Self-Regulatory Council and Direct Selling Association guidance aims to curb multi-level marketers’ misleading earnings claims, a practice increasing among health and wellness direct sellers during the COVID-19 pandemic.
Unfairly Hit By Influencer Assassins? Now Could Be Your Chance To Engage The FTC
Brands unfairly attacked by powerful influencers could raise the subject with the US Federal Trade Commission, which is asking for comments on its “Endorsement Guides."
FTC: Paying A Big-Name Beauty Influencer To Smear A Competitor Is Unlawful … In These Contexts
Marketing insiders are denouncing the growing trend of beauty companies weaponing influencers against competing brands. Mary Engle, associate director of FTC’s Division of Advertising Practices, discusses the practice and lines that shouldn’t be crossed, blurry as they may well be.
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests: