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FTC Commissioner Proposes Making Endorsement Guides Into Rules, Seeking Stiffer Penalties

Executive Summary

At least one FTC commissioner seems convinced that the agency’s Enforcement Guides are ripe for an update to address unscrupulous influencer marketing practices. Democrat Rohit Chopra proposes their codification into formal rules that would make violators liable for civil penalties and damages.

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Influencer Biz Getting Dicier; Instagram Celeb, His Manager And Attorney Talk Shop

Adam Waheed, an award-winning content creator with more than 17m social media followers, addresses challenges and legal risks that have escalated in recent years as influencer marketing opportunity has exploded in the US and abroad. He was joined at NAD 2021 by his manager, Leanne Perice of Made By All, and Andrew Borsen, partner at Borsen Law, LLC.

Green Light For Fake Review Fraud? FTC Infighting Continues Over Sunday Riley Skincare Settlement

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