HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

FTC Commissioner Proposes Making Endorsement Guides Into Rules, Seeking Stiffer Penalties

Executive Summary

At least one FTC commissioner seems convinced that the agency’s Enforcement Guides are ripe for an update to address unscrupulous influencer marketing practices. Democrat Rohit Chopra proposes their codification into formal rules that would make violators liable for civil penalties and damages.

You may also be interested in...



No Hiding In Social Media: More False COVID-19 Treatment Claims Found By US Agencies

FDA and FTC's latest warning letters include the first firm marketing CBD products linked with bogus COVID-19 claims. Latest warnings also mark the first the agencies submitted based completely or nearly entirely on regulatory violations found in businesses social media postings.

House Bill Would Spur E-Commerce Platforms To Clamp Down On Counterfeit Goods

The bipartisan SHOP SAFE Act of 2020 would require e-commerce platforms to vet and obtain compliance commitments from third-party sellers, include their identities and business information on-site, and block continued access by repeat trademark infringers. The US House bill is backed by the Personal Care Products Council, which cites weaknesses in the current system that allow illicit trade to flourish.

Unfairly Hit By Influencer Assassins? Now Could Be Your Chance To Engage The FTC

Brands unfairly attacked by powerful influencers could raise the subject with the US Federal Trade Commission, which is asking for comments on its “Endorsement Guides."  

Related Content

Topics

UsernamePublicRestriction

Register

RS149701

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel