Germany's OTC Market in 2019: Stagnation Overall, Online Growth Continues
A weak cough and cold season in Germany last winter held back OTC sales growth in 2019, according to IQVIA, while the country's online pharmacy channel continued to expand.
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A weak cold season last year and a booming online pharmacy market in Germany contributed to a significant decline in the number of "grünes Rezept" recommendation prescriptions issued in the country in 2019, according to new data from IQVIA.
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Germany's OTC market through pharmacy performed disappointingly in the first six months of the year thanks to a weak cold season compared to the previous year, according to IQVIA.