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UK Sunscreen Claims On ‘Negligible’ Difference In SPF Strengths Don't Add Up

Executive Summary

Advertising Standards Authority says Green People Co. misled consumers with claims SPF 30 formulas filter out only 1% less UVB rays than SPF 50, trying to draw a negligible difference between the formulas. The claims appeared in a direct mailer and on the brand’s website in July 2019.

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