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C&D Extends Vitafusion Line Again, Catering To Children's Sleep, Other ‘Unmet’ Nutrition Needs

Executive Summary

Church & Dwight extends its vitafusion gummy line with supplements for unmet nutrition needs, including skin, immunity, children’s sleep and teen nutrition. The products will launch in broad distribution, following the brand’s recently added Goodness and CBD lines.

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Vitafusion Absorption Claim Review May Touch Supplement Industry Nerve About Disclosures

Council of Better Business Bureaus division, reviewing Pharmavite challenge, found Church & Dwight doesn't support or sufficiently qualify “clinically proven absorption” claims for vitafusion vitamin C and D3 products in a decision that swung on a corollary to an oft-cited standard for consumer health product advertising, that results of tests on separate ingredients are not relevant to claims for products.

HBW Product Launches: VitaFusion Goodness, Colgate Zero, Tom’s Prebiotic, Gaia Hemp & Herb

Colgate Zero toothpastes and mouthwashes promote what’s missing; Tom’s of Maine natural personal care expands with prebiotic toothpaste, deodorant and hand soap; Gaia adds hemp to its herbs; and Church & Dwight goes environmentally friendly with VitaFusion Goodness supplements, adds CBD versions to line, too.

Church & Dwight’s 2020 Launch Pipeline Includes New Fast-Acting Dry Shampoo, 17 VMS Items

The Ewing, NJ-based firm is rolling out Batiste Waterless Cleansing Foams that dry in 60 seconds, a waterless, bi-directional Flawless razor for all-over-body use, and 17 new vitamins and minerals that, in sum, should help to boost organic sales 3.5% in 2020. C&D’s overall net sales in 2019 rose 4.4% organically, driven by momentum in its power brands.

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