Pandemic-Driven Trends Show Strong Immunity Supplement Future, Elderberry A Current 'Darling'
VMS, homeopathic and other natural producs firms couldn't plan for spike in demand from coronavirus 2019, but the pandemic provides information to continue riding heightened consumer interest to higher ongoing sales, researchers said in recent Council for Responsible Nutrition webinar.
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“The growing trends in stress mean more customers will be looking for stress supportive products made from quality ingredients and based on clinical studies, which is exactly what New Chapter delivers,” says Charlotte Traas, the herbal supplement firm’s sales, education and content director.
Iranian researchers found using 500 mg curcumin complex daily for seven days reduced levels of leptin, which can promote inflammatory response, in patients with traumatic brain injury. In study published in Phytotherapy Research, 28 subjects had an overall 47.1% reduction in leptin.
Elderberry syrup marketer Provezza Health targeted review of claims consumers may link to COVID-19 prevention or treatment due to testimonials not dispelled by the firm. FDA and FTC warn CBD firm to discontinue claims noting immunity-boosting is the “best defense” against COVID-19.