For Consumer Health Industry, Pandemic-Driven Buying Reveals Signs For Sustaining Sales Growth
"It's a great industry to be in with it being pandemic proof," says Natural Marketing Institute managing partner Steve French. "Consumers really want one-stop shopping in this situation. They want stores they can get into and get out of it," says IRI health care executive Kristin Hornberger.
You may also be interested in...
NeuroHydrate shut down all meetings with health care “partners” to promote HM-Formula due to COVID-19. But with NeuroConnect smartphone app, it almost doubled product sample distribution.
While e-commerce is about 8% of Perrigo’s total sales, it increased 142% for its Americas consumer business and by “the high 40s” for its European consumer business, which online sales could change from “a string of pearls, a lot of regional brands” to product lines that sell across multiple countries.
The firm, which markets Activa hand sanitizers, is offering Self+ immunity supplements in Brain, Energy and Unwind formulations in powder format for mixing with water.