For Consumer Health Industry, Pandemic-Driven Buying Reveals Signs For Sustaining Sales Growth
"It's a great industry to be in with it being pandemic proof," says Natural Marketing Institute managing partner Steve French. "Consumers really want one-stop shopping in this situation. They want stores they can get into and get out of it," says IRI health care executive Kristin Hornberger.
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“It's not that gummies have taken over the entire pill format,” says nutritional product business consultant Thomas Aarps. “But the trend is obviously to gummies.” Meanwhile, multiple COVID variants keep consumers attuned to immunity health. “Immunity is big, it's going to be big.”
Teachers are among the 500 to 700 consumers responding to monthly nationwide survey on nutritional supplement usage Pharmavite started in April 2020 as novel coronavirus pandemic began widespread impact across US, says chief marketing officer Rhonda Hoffman.
Report by American Botanical Council from research by Nutrition Business Journal and SPINS shows sales of supplements with herbal and/or fungal ingredients increased a record 17.3% from 2019, the segment's first double-digit growth in at least 20 years.