German Green Scrips Tank After Weak Cold Season
A weak cold season last year and a booming online pharmacy market in Germany contributed to a significant decline in the number of "grünes Rezept" recommendation prescriptions issued in the country in 2019, according to new data from IQVIA.
You may also be interested in...
A weak cough and cold season in Germany last winter held back OTC sales growth in 2019, according to IQVIA, while the country's online pharmacy channel continued to expand.
Germany's OTC market through pharmacy performed disappointingly in the first six months of the year thanks to a weak cold season compared to the previous year, according to IQVIA.
Germany's "grünes Rezept" recommendation prescription system for OTC medicines remains popular with the country's doctors and patients, according to new data from IQVIA.