HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Spinbrush ‘Clean’ Comparative Claim Doesn't Stop At Whitening – Wrongly Suggests Plaque Removal

Executive Summary

Church & Dwight agrees to discontinue claiming its Arm & Hammer Spinbrush electric toothbrush removes plaque as well as Oral-B Pro 1000. The American Dental Association and FDA have noted or suggested that "cleaning" teeth refers to plaque removal, an industry self-regulation group says.

You may also be interested in...

Sonicare 'Charging Case' Comparison To Oral-B Loses Spark In Ad Review Appeal

Council of Better Business Bureaus appeals board agrees with all but one recommendation NAD made in review of claims for Philips' Sonicare DiamondClean power toothbrush challenged by P&G. In appeal by both firms, panel disagreed with investigative arm on comparative claim about toothbrush travel cases.

P&G Prevails In NAD Case Versus Philips’ Sonic Toothbrush Claims

The National Advertising Division recommends that Philips Oral Healthcare discontinue a handful of claims for Sonicare FlexCare and FlexCare+, including statements suggesting that its power toothbrushes outperform Procter & Gamble’s Oral-B Triumph 9000.

P&G SpinBrush Sale Expected To Facilitate FTC Gillette Deal Approval

Procter & Gamble has entered into a definitive agreement to sell its U.S. SpinBrush toothbrush business to Church & Dwight in an effort to ensure Federal Trade Commission approval of its Gillette acquisition


Related Companies




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts