Spinbrush ‘Clean’ Comparative Claim Doesn't Stop At Whitening – Wrongly Suggests Plaque Removal
Church & Dwight agrees to discontinue claiming its Arm & Hammer Spinbrush electric toothbrush removes plaque as well as Oral-B Pro 1000. The American Dental Association and FDA have noted or suggested that "cleaning" teeth refers to plaque removal, an industry self-regulation group says.
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Procter & Gamble has entered into a definitive agreement to sell its U.S. SpinBrush toothbrush business to Church & Dwight in an effort to ensure Federal Trade Commission approval of its Gillette acquisition