CRN Ends Funding For Industry Self-Regulation Program Focused On Supplement Advertising
Executive Summary
The trade group ends funding for National Advertising Division program launched in 2006 for increased focus on monitoring supplement claims, reviewing 360 in total. Separately, NAD launches an expedited challenge process aiming to conclude reviews in 20 business days.
You may also be interested in...
NAD’s Laura Brett Looks At 2024: ‘Clean Beauty,’ Influencers, Health Claims, Dark Patterns And AI
Brett discusses the BBB National Programs division’s plans for beauty and wellness activities in the new year, the ongoing challenge of getting influencers and brands to disclose material relationships, the FTC’s Health Products Compliance Guidance, and more in a 28 November interview with HBW Insight.
Industry Self-Regulation Reviews Show Influencers Aren’t Ad Claim Compliance Experts
Sustainability claims are growing as targets of reviews by BBB National Programs investigative divisions, which also anticipate more ad violations from online dark patterns in 2022.
NAD Simplifies, Lowers Fees For Disclosure Challenges In SWIFT Ad Claim Reviews
National Advertising Division streamlined the process for submitting SWIFT challenges about disclosure claims and lowered the filing fee for the challenges. Growing use of testimonials, “influencer” marketing prompted change.