Coty Focused On Mass Beauty, Kylie Skin Care Growth As Turnaround Effort Meets COVID-19
In its third-quarter earnings call, Coty leadership discussed promising “green shoots” and the firm’s highly focused strategic priorities in the shadow of the COVID-19 pandemic.
You may also be interested in...
Coty’s incoming CEO has more direct beauty experience than its past four going back to 2013. More people news.
Cosmetics regulatory reform efforts continued in 2019, which also saw Congress’s first cosmetics safety hearing since 2016. Meanwhile, the “clean” beauty movement gained momentum, fueled by the widely held perception that outdated regulations are allowing cosmetics consumers to be exposed to dangerous chemicals.
Coty is confident that it can build Kylie Cosmetics into a global powerhouse. However, some analysts have misgivings about the firm’s heavy investment in a celebrity brand, questioning whether its success could be a fad and noting Coty’s “poor track record” with acquisitions overall.