J&J To End Johnson’s Baby Powder Sales In North American Markets, But Maintains Safety Convictions
The iconic talc-based product will no longer be available for purchase in the US and Canada after supplies run out. Standing firm on the safety of Johnson’s Baby Powder, J&J attributes the move to declining demand due to changing consumer habits, misinformation “and a constant barrage of litigation advertising.”
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Fitzgerald has parted ways with Greensboro, NC-based Scientific Analytical Institute, but his investigations continue into asbestos contamination risks, including in talc-containing cosmetics, at his own lab and consultancy in Durham, NC, Fitzgerald Analytical Consulting & Testing Services, PLLC.
J&J’s targeted marketing of talcum powder products to women of color verges on “corporate brutality,” Black Women for Wellness and more than 200 allied organizations suggest in recent letters to J&J leadership. The firm affirmed its commitment to equality and racial justice in June, but BWW wants J&J to “walk the talk.”
Legal experts note that J&J’s decision to end Johnson’s Baby Powder sales in the US and Canada closely followed a New Jersey federal court decision that largely denied the firm’s motions to bar testimony from plaintiff experts in multi-district talc litigation comprising around 16,000 cases.