David Vs Goliath – Flarin’s Macmillen On Slugging It Out With The Heavyweights
HBW Insight Exclusive: Flarin boss Andrew Macmillen on competing with the big OTC incumbents as a lean, innovation-focused company.
You may also be interested in...
EU Business Round-Up: Mayoly Spindler Acquires Biohealth, Flarin Gets Funding, Karo Ready For M&A
The latest European consumer health business news: France's Mayoly Spindler acquires Italian supplements specialist Biohealth; UK-based Flarin gets funding to expand at home and abroad; and Sweden's Karo plots further M&A in 2021.
Top 10 UK OTC Marketing Stories 2020: Digital Health And Probiotics Lead The Way
HBW Insight's countdown of the top-10 most read UK OTC marketing stories in 2020 includes launches and campaigns from consumer health players such as Sanofi, J&J, GSK and Bayer, amongst others.
Probiotics, Synbiotics May Help With Children’s Stomach Pain But Results Are Inconclusive
Probiotics and synbiotics “may be more efficacious than placebo” in reducing the severity and frequency of functional abdominal pain in children, concludes a recently published Cochrane Review. But the evidence is of “low certainty,” the authors warn.