P&G JV Clearblue Empowers British Women Trying To Conceive
Procter & Gamble joint venture Clearblue has launched a UK PR campaign aimed at de-stigmatizing the conception pre-pregnancy phase by putting control and confidence back in women’s hands.
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British Femtech Firm 'Tackling The Silence' Surrounding Women’s Incontinence With Surreal Animations
British Femtech firm Elvie is using quirky animations to tackle taboos surrounding female incontinence and to advertise its pelvic floor trainer as an innovative wellness solution to this widespread but not talked about health issue.
Dutch femtech start-up Rosesta Medical is offering European couples struggling to conceive a cheaper, more discreet fertility aid than the competition.