Pharmavite Modifying Claims Challenged In Industry Self-Regulation Rapid Review
In response to Church & Dwight’s Single Well-defined Issue Fast Track challenge at NAD, Pharmavite modifies “clinically proven absorption” claims for Nature Made Multi Complete, Prenatal Multi + DHA Softgels, and Prenatal Gummies by disclosing nutrients clinically tested.
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Vitafusion ‘Clinically Proven Absorption’ Claim Fails In C&D Appeal Of Industry Self-Regulation Review
Church & Dwight will comply with National Advertising Review Board decision to discontinue claim for vitafusion supplements. The panel rejected C&D’s argument that any amount of vitamin absorption is “clinically meaningful” and deferred to the National Advertising Division on C&D’s procedural challenge.
The trade group ends funding for National Advertising Division program launched in 2006 for increased focus on monitoring supplement claims, reviewing 360 in total. Separately, NAD launches an expedited challenge process aiming to conclude reviews in 20 business days.
Council of Better Business Bureaus division, reviewing Pharmavite challenge, found Church & Dwight doesn't support or sufficiently qualify “clinically proven absorption” claims for vitafusion vitamin C and D3 products in a decision that swung on a corollary to an oft-cited standard for consumer health product advertising, that results of tests on separate ingredients are not relevant to claims for products.