Chr. Hansen Bets On Rising Demand For Probiotics With UAS Labs Deal
Rising global demand for probiotics is the motivating factor behind Chr Hansen's $530m acquisition of US dietary supplements player UAS Laboratories.
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BioGaia's focus on e-commerce helped the Swedish firm take advantage of the increased global demand for probiotics as it posted a solid rise in Q2 sales.
Activia Going With Its Gut: Targeting Young Consumers In Advertising Probiotics As 'Cool'
Danone North America’s Activia video campaign “A-to-Z” targets young women to make a connection between emotions and the complexity of the gut microbiome. The campaign will include four videos, with the first promoting a “bright, fun and musical” feel on the branded site and on YouTube.