P&G ‘#1’ Claim For Oral-B Dental Picks: Top Selling, Most Recommended Or Both?
Executive Summary
P&G appeals a decision advising it to discontinue a ‘#1’ claim on packaging and ads for Oral-B Precision Clean Interdental Picks because the context and font suggest they are tops in their categories, rather than the intended message of being sold by the marketer of the most recommended flossing brand.
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