Estee Lauder Companies Pumps Digital, Diversity With New Executive Appointments
J&J’s US beauty president Michelle Freyre will take over ELC’s Clinique business in July, succeeding Jane Lauder, who has been appointed to a new role at the company focused on driving its digital evolution.
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Lauder’s business has been thrashed by COVID-19, but the firm is encouraged that its biggest growth drivers before the crisis are the same ones carrying it through.
Prestige skin care continues to win big with young Chinese consumers, and makeup demand is picking up, according to Lauder leadership. Overall, the firm’s Asia/Pacific sales climbed 17%, reported, to $1.02bn, helping to offset continued declines in the Americas.
China’s newly adopted Cosmetics Supervision and Administration Regulation could mean less animal testing and speedier approval of new ingredients, according to Francine Lamoriello of the Personal Care Products Council. Coming implementing regulations, standards and guidances should help to provide needed clarity, she says.