RB Coughs Up For Digital Diagnostic Development
Reckitt will work with former Sanofi partner ResApp to develop a consumer app which can diagnose common respiratory issues. The partnership represents RB's latest move into the digital space for its Health business.
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Sanofi Consumer Healthcare is working with digital health firm ResApp to develop a mobile application which consumers can use to diagnose and manage respiratory illnesses. Such a tool has the potential to support novel Rx-to-OTC switch applications in future.
‘We’re Not In The Market For Gimmicks’ – RB's Head Of Disruptive Innovation On Personalization And Digital Health
HBW Insight speaks exclusively to Reckitt Benckiser’s R&D Director, Global Health Disruptive Innovation, Dr John Creek about the firm's new innovation strategy, which involves partnering with entrepreneurs, start-ups and SMEs to create the next generation of personalised and digitally-enabled consumer healthcare brands.
Reckitt Benckiser has invested in 'doctor in your pocket' app Your.MD in response to consumers increasing demand for digital healthcare. The app's AI-powered symptom checker claims to diagnose with high accuracy a range of medical conditions.