Pfizer's Upjohn Breaking The Silence Around ED With New Viagra Connect Campaign In UK
Pfizer is investing roughly $10m in Viagra Connect in the UK to help raise awareness of erectile problems among the country's male population.
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“You can’t just live off the brand equity anymore,” warned J&J's Consumer Health's Manoj Raghunandanan during the ‘Advancing Trust in the Self-Care Industry’ webinar co-hosted by the Global Self-Care Federation and HBW Insight. “You’ve got to continue to build that trust between consumers and products day-in day-out.”
The Global Self-Care Federation is looking to consolidate the shift towards self-care seen during the pandemic by promoting trust, innovation and growth in policy. An upcoming webinar hosted by the GSCF will also explore the theme of "Advancing Trust in the Self-Care Industry."
Sanofi Consumer Healthcare’s “Little Packs, Big Impact” partnership with TerraCycle will allow UK consumers to recycle Buscopan and Dulcolax pill packs by dropping them in dedicated containers in partnering pharmacies.