Pfizer's Upjohn Breaking The Silence Around ED With New Viagra Connect Campaign In UK
Pfizer is investing roughly $10m in Viagra Connect in the UK to help raise awareness of erectile problems among the country's male population.
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Viartris hopes its Viagra Connect two-pack will encourage British men to seek treatment for erectile dysfunction.
Stada Arzneimittel is looking for local partners and/or acquisition opportunities in the US to expand its offer and quickly establish its presence in the country, Stada executive vice president Roger Scarlett-Smith tells HBW Insight in this exclusive interview.
Given the scale of changes wrought by the coronavirus, IQVIA Consumer Health advises OTC companies to re-think their innovation strategies and consider “new and maybe more risky approaches,” such as Rx-to-OTC switch, digitalization and personalization.