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US Chief Trent Takes Helm Of Irish Medtech Atlantic Therapeutics

Executive Summary

Susan Trent joined the subsidiary of Bio-Medical Research Ltd. in 2019 as senior VP and US general manager to market Innovo.. She'd previously worked with GlaxoSmithKline for more than 20 years and as an industry consultant.

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UK ASA upholds complaints that questioned claims made in 2018 TV ads that Innovo was clinically proven to strengthen the pelvic floor and treat bladder weakness. In the US, however, claims Atlantic Therapeutics will use to promote OTC sales of Innovo were approved by FDA.

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