Ulta Elevates Clean Beauty With Certification Program, Ingredient Standard
Executive Summary
Conscious Beauty, launching at Ulta in the fall, is built around five pillars for product certification – clean ingredients, cruelty free, vegan, sustainable packaging and positive impact. Clean ingredients means no parabens, phthalates or listed ingredients in 25 other categories, the retailer says.
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Ulta Making Space For Skin Care, Championing ‘Conscious Beauty’ As COVID Grip Loosens
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Ulta Teases Developing Program For ‘Clean Beauty’ Shoppers
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