HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Young Living Says Consumers Not Swayed By Claim But Expect Its Essential Oils Are ‘Therapeutic’

Direct Seller Appeals Industry Self-Regulation Group’s Finding To Pull Claim, Change Labels

Executive Summary

In NAD review on a challenge by S.C.  Johnson, which markets Caldrea brand essentials oils, Young Living said because consumers are equally as likely to believe the products are therapeutic grade regardless of which image they saw in a survey demonstrates the claim doesn’t impact consumers’ perception of its products.

You may also be interested in...



Patch, Soap and Essential Oil Firms Warned On COVID-19 Claims, Court Silences Herbal Firm

FDA and FTC submit another three warnings to consumer health marketers making bogus claims to prevent or treat COVID-19. FTC also announces California firm agreed to court order to stop claiming a supplement consisting mainly of vitamin C and herbal extracts is an effective treatment.

Direct-Selling Sector Ad Claim Monitor Snares Supplement, Personal Care Product Firms

A BBB National Programs, Inc. investigative unit tells FTC that Dose of Nature failed to respond to its request to support its CBD oil claims; Utah direct sellers Young Living and doTerra agree to pull or modify drug claims for their essential oil products; HempWorx relabels topical as cosmetic.

Ebola Crisis Causes Drug Claim Symptoms In Products Marketed As Supplements

FTC joins FDA in one of the three warning letters to firms claiming their products can either prevent or treat Ebola. One firm’s website offers a video titled, “Urgent Message to Ebola-Stricken Nations' Heads of State,” and another claims “primary uses for oregano include athlete’s foot, candida, canker sores, Ebola virus.”

Topics

UsernamePublicRestriction

Register

LL1122113

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel