UK Marketing: EllaOne, Sudocrem And Vitabiotics Get Social
Highlighting the latest social-media activity by some of the UK's biggest consumer health brands, including HRA Pharma's EllaOne, Teva's Sudocrem and Vitabiotics WellKid.
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Over half of the UK's Generation Z have no idea how emergency contraption works. HRA Pharma is looking to change this with its Fact Not Fiction PR campaign for EllaOne.
By talking "candidly" about the morning after pill in a new EllaOne podcast, HRA Pharma wants to demonstrate that there is “nothing to be embarrassed about” when it comes to emergency contraception.
UK-based Alliance Pharma is currently looking at deals - large and small - to expand its consumer health portfolio in its existing markets, including the US and Europe.