UK Marketing: EllaOne, Sudocrem And Vitabiotics Get Social
Highlighting the latest social-media activity by some of the UK's biggest consumer health brands, including HRA Pharma's EllaOne, Teva's Sudocrem and Vitabiotics WellKid.
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Over half of the UK's Generation Z have no idea how emergency contraption works. HRA Pharma is looking to change this with its Fact Not Fiction PR campaign for EllaOne.
By talking "candidly" about the morning after pill in a new EllaOne podcast, HRA Pharma wants to demonstrate that there is “nothing to be embarrassed about” when it comes to emergency contraception.
P&G has snapped up leading Australian effervescent vitamins brand Voost, which is said to have “high affinity amongst millennials” and a presence in select international markets.