Ulta Making Space For Skin Care, Championing ‘Conscious Beauty’ As COVID Grip Loosens
The retailer is growing its skin- and hair-care assortments to meet strong demand and highlighting “clean” with the coming launch of its Conscious Beauty certification program. Sales will remain challenged for the remainder of fiscal 2020, but longer-term prospects are optimistic, Ulta leadership said during the firm’s second-quarter earnings call.
You may also be interested in...
Lauder’s online business grew at a near triple-digit organic rate in the fiscal 2020 fourth quarter, and the firm intends to go on investing resources accordingly. The firm’s fiscal 2020 net sales slipped 4% to roughly $14.3bn, reported, due to COVID-19 effects.
In the current economy, e.l.f.’s value messaging is resonating with new consumers, contributing to an 8% jump in its fiscal 2021 first-quarter sales. The company expects continued volatility, but is optimistic about its robust digital game, growing skin-care clout and a newly announced partnership with Alicia Keys that it says will yield much more than “just another celebrity beauty line.”
Conscious Beauty, launching at Ulta in the fall, is built around five pillars for product certification – clean ingredients, cruelty free, vegan, sustainable packaging and positive impact. Clean ingredients means no parabens, phthalates or listed ingredients in 25 other categories, the retailer says.