P&G In COVID And Beyond: ‘We Will Serve A Forever-Altered Health, Hygiene And Cleaning Focus’
After reporting 6% organic growth for fiscal 2020, ended on 30 June, P&G’s increasingly health, hygiene and cleaning-focused business is still going strong, CFO Jon Moeller said at the Barclays Global Consumer Staples Conference. While uncertainties abound, P&G remains confident in its strategy, portfolio and long-term prospects.
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P&G’s oral care business drove 35% of total category market growth in the firm’s fiscal 2020 and exemplifies its growth strategy for all segments – grow entire categories rather than take competitors’ market share, says CFO Jon Moeller.
Fabric & Home Care sales jumped 11% for the quarter, and Baby, Feminine & Family Care, 3%, reflecting consumer priorities during the COVID-19 pandemic. Beauty, impacted by travel retail’s nosedive, and Grooming, something consumers are doing considerably less of at home, were less impressive, but the units still grew in fiscal 2020 overall.
Presenting at the Independent Beauty Association’s Cosmetic Technical/Regulatory Forum, Product Integrity Laboratory’s Howard Baker dug into the less-discussed aspects of green packaging that “could damage your brand’s reputation, cause regulatory and legal problems, and severely harm the economics of your business.”