Amazon Launches ‘Luxury Stores,’ Crest Reinvents Teeth Whitening, Monat Wellness; News In Brief
Brands starting with Oscar de la Renta are curating and customizing their own Amazon storerooms with the e-commerce giant’s new luxury products platform. More news in brief.
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On Smile Direct's challenge, National Advertising Division says claims “better,” “100% whiter” and “whitens better” were made with disclosures too vague to indicate P&G's comparison was to its ARC Teeth Whitening Pen.
EU Business Round-Up: Unilever Steps Up Sustainability, BioGaia Makes Finnish Move, Monat Heads To Spain
The latest EU business news: Unilever unveils planned switch to sustainable toothpaste tubes; BioGaia takes back distribution in key market Finland; and Monat continues its European expansion into Spain and Lithuania.
In global superior premium toothbrush category, Oral B iO drove P&G’s value share up 2.5 points in the past two months and from July through December 2020 accounted for more than half of the US power brush category growth, says COO Jon Moeller.