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Shiseido Aims To Be World’s No. 1 ‘Skin Beauty’ Company By 2030

Executive Summary

With makeup and lipstick sales down globally at a time of wide mask use, Shiseido is focused on skin health, planning launches to address sensitive skin needs and heightened demand for cleansing and protection effects. In August, the firm projected a 16% decline in net sales for full-year fiscal 2020.

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