Get Real: Orbital’s Chris Bunniss On Real World Evidence’s Potential For OTC Innovation
Executive Summary
Can "real world evidence" drive consumer health innovation? HBW Insight speaks to Orbital Research’s Chris Bunniss about RWE’s potential for the OTC industry.
You may also be interested in...
2020 In Review: HBW Insight’s Five Key Takeaways For The European OTC Industry
HBW Insight extracts five key lessons from 2020, the year the coronavirus pandemic swept its way across Europe.
Rx-To-OTC Switch And RWE Key To Creating ‘Crisis Proof’ European Medicines System
Europe's self-care industry urges the European Commission to use Rx-to-OTC switch and real world evidence to widen access to OTC medicines in the region as part of its new pharmaceutical strategy.
European Medicines Agency Commits To Promoting Real-World Data
The European Medicines Agency commits to exploring real-world data as part of its new Regulatory Science Strategy to 2025.