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Kind’s Specific Ingredient Claims Remain Airborne After General Comparison To Clif Bar Line Grounded

Executive Summary

National Advertising Division says a TV commercial Kind previously aired claiming “75% less sugar than the leading Clif bar” made an unfair “line claim.” But Kind says "ultimately this issue is moot" as it stopped using the "commercial (which takes place on an airplane) many months ago in light of the COVID-19 pandemic.”

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