Naturopath Marketing Brain Defense Supplement Anticipates Support For Making TBI Claims
Executive Summary
Cover Three Nutritional Brain Defense marketer agrees to pull claims suggesting the supplement beverage can protect against traumatic brain injury after a test the firm on DHA submitted as support contained considerably higher levels of the ingredient than included in the product.
You may also be interested in...
Rritual Superfoods' Market Entry Not Routine For Start-ups: CVS Placement, Rite Aid Merchandising
Rritual Superfoods distributes functional mushroom line in CVS and Rite Aid stores, targeting major markets including Boston, New York and San Diego. It plans to expand offerings in functional foods market forecast to reach $275bn by 2025.
CRN Ends Funding For Industry Self-Regulation Program Focused On Supplement Advertising
The trade group ends funding for National Advertising Division program launched in 2006 for increased focus on monitoring supplement claims, reviewing 360 in total. Separately, NAD launches an expedited challenge process aiming to conclude reviews in 20 business days.
Health And Wellness Market News: FTC Settlement, FDA Alert, UK Ad Reviews
FTC settles with operators of a bogus cognitive supplement sales ring for $26.2m; FDA warns on unapproved at-home head injury tests; and UK advertising regulator says HiSmile claims fail, P&G Always Discreet claims pass.