Consumer Health Brands On Nielsen ‘Breakthrough’ Leaders List Include Lumify As ‘Superstar’
Beauty Brands Love Beauty And Planet And Got2b Also Make BASES’ Innovations List
“We selected Lumify based on its strong business performance in years one and two, and the success it had in growing a category through premiumization," says Nielsen’s BASES leader, Ben Macedo.
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Approval of Alaway Preservative Free (ketotifen fumarate, 0.035) comes 15 months after FDA submitted a complete response letter to Bausch and the active ingredient developer, Eton Pharmaceuticals.
Sales of its segment leaders Ocuvite and PreserVision vision health supplements, Lumify OTC eye drops and other consumer lines were down a reported 13% to $321m in the second quarter.
CEO Paul Polman took the occasion of Unilever's year-end earnings call to laud the firm’s 11 acquisitions and six new brand launches in 2017, calling Unilever’s portfolio evolution “unprecedented." Recent in-house innovations include Love Beauty and Planet, an environmentally and socially conscious brand aimed at millennials.