On VMS Product Delivery Format, CRN Survey Shows US Consumers Prioritize Ease Of Swallowing
Trade group recently published survey results also show although the total of US consumers using supplements in 2020, 73%, is down 4 percentage points from 2019, a substantial segment of users are taking more products.
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DuPont says it and P&G “have conducted extensive research on human commensals bacteria to help address metabolic health issues in humans.” The partnership "will help us further advance our probiotic innovation via a next generation solution that will prove beneficial to the health and well-being of consumers around the world,” says Paul Gama, P&G personal health care president.
Results of CRN’s survey of supplement users 18 and older point to usage increases continuing after pandemic ends and to market categories VMS providers should target as consumers’ supplementation patterns change.
"We were seeing how important immune support is and that’s kind of the origination of the idea," says Nutritional Brands CEO Danna Pratte. "It really was sparked because of the conversation about first responders and their need for protection."