Reverse-Switch Of Stada’s Lemocin On The Agenda Of Germany's Switch Committee
Germany's Expert Committee for Prescription will consider the reverse-switch of tyrothricin – a key ingredient in Stada's recently-acquired Lemocin throat lozenge – to presciption-only status and the Rx-to-OTC switch of soluble fluoride tablets for the oral treatment of osteoporosis.
You may also be interested in...
Consultant Susan Levy points out Alcon’s Pataday eye drops and GSK's Voltaren Arthritis Relief as examples of effective switch advertising, marketing and management. Pfizer’s Advil line has been available far longer but also is an example of effective nonprescription brand management.
HRA Pharma's EllaOne emergency contraceptive is now available OTC for Italian adolescents under the age of 18 with the country's drug agency hoping the move will empower young women to take greater control over their lives.
European Commission approval of Fortacin as OTC premature ejaculation treatment makes it only the fifth drug switched EU-wide through the centralized procedure.