Unilever Extends Dove Into OTC Sanitizer Space And Its Hygiene Product Sales Increase 19%
Growing consumer demand for OTC hand sanitizers driven by the pandemic prompted Unilever to extend its iconic soap brand Dove into the antibacterial market with a hand sanitizer line promoted also to moisturize skin.
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Unilever’s Suave brand led new sanitizer product sales in 2020, when hand sanitizers total sales grew 569%, according to IRI. Sales of rinseable hand-soap sales grew 64% and antiseptics 19%.
“There’s a heightened need for products that deliver against health, hygiene and clean home concerns and a willingness to spend just a little bit more to ensure that I’m using a product that I know and trust,” says CFO Jon Moeller
Unilever’s leadership is optimistic about its enormously expanded hygiene business – both skin cleansing and home cleaning – inasmuch as it doubts that a full COVID-19 recovery is in sight. The firm launched hand sanitizers in 65 new markets in just five months, helping to offset plunging sales in other areas of its business that were heavily impacted by lockdowns around the world.