Perrigo’s Consumer E-commerce Sales Jump 142% In US, Improve Pan-European Marketing Potential
Executive Summary
While e-commerce is about 8% of Perrigo’s total sales, it increased 142% for its Americas consumer business and by “the high 40s” for its European consumer business, which online sales could change from “a string of pearls, a lot of regional brands” to product lines that sell across multiple countries.
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