Alicia Keys and Jennifer Lopez have new skin-care lines hitting the market through E.l.f. Cosmetics and a Guthy-Renker project, while platinum-selling artist Halsey launches about-face color cosmetics to celebrate “the many facets and forms of expression that live in each person.”

Affordable, prestige-inspired cosmetics maker e.l.f. Cosmetics had four songs on Billboard’s Top Triller Global list for the week of 2 January, all remixed holiday classics featuring rising talent in the music industry. The Triller campaign reinforces e.l.f.'s reputation as a social media pioneer in the beauty sector.

The maker of prestige-inspired cosmetics at value prices follows its TikTok viral success by teaming with Kathleen Belsten, aka Loserfruit, the second most-followed female gamer on the Amazon-owned livestreaming platform Twitch.