Probiotic Space Stirred Up: Beer, Kombucha, Supplement Firms Launch Gut-Health Beverages
Executive Summary
In the probiotic beverage market, brewer Molson Coors is launching Huzzah non-alcoholic, ‘pumped up’ seltzer containing 1bn CFUs per serving; Big Easy kombucha firm introduces Tepache with probiotics and prebiotics; and Bio-K offers Essential sparkling water.
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