Probiotic Space Stirred Up: Beer, Kombucha, Supplement Firms Launch Gut-Health Beverages
In the probiotic beverage market, brewer Molson Coors is launching Huzzah non-alcoholic, ‘pumped up’ seltzer containing 1bn CFUs per serving; Big Easy kombucha firm introduces Tepache with probiotics and prebiotics; and Bio-K offers Essential sparkling water.
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DuPont says it and P&G “have conducted extensive research on human commensals bacteria to help address metabolic health issues in humans.” The partnership "will help us further advance our probiotic innovation via a next generation solution that will prove beneficial to the health and well-being of consumers around the world,” says Paul Gama, P&G personal health care president.
Brewers are working with firms on launching in Canada beverages with cannabis-based ingredients before potentially distributing products in US. Alkaline Water Co. expects lawful sales of CBD supplements and foods in US early in 2020, when it plans to launch Alkaline88 CBD-infused waters.
Arcadia prohibited from arguing against Advantice’s appeal of National Advertising Division decision that Kerasal Fungal Nail Renewal ad claims weren’t supported. Arcadia violated confidentiality rule by publicizing NAD decision before the review was officially closed.