HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Probiotic Space Stirred Up: Beer, Kombucha, Supplement Firms Launch Gut-Health Beverages

Executive Summary

In the probiotic beverage market, brewer Molson Coors is launching Huzzah non-alcoholic, ‘pumped up’ seltzer containing 1bn CFUs per serving; Big Easy kombucha firm introduces Tepache with probiotics and prebiotics; and Bio-K offers Essential sparkling water.

You may also be interested in...



DuPont, P&G Aim To Accelerate Probiotic Sales By Developing ‘Next Generation’ Ingredients

DuPont says it and P&G “have conducted extensive research on human commensals bacteria to help address metabolic health issues in humans.” The partnership "will help us further advance our probiotic innovation via a next generation solution that will prove beneficial to the health and well-being of consumers around the world,” says Paul Gama, P&G personal health care president.

Anheuser-Busch, Molson Coors Tap Into CBD Market With Canadian Cultivators

Brewers are working with firms on launching in Canada beverages with cannabis-based ingredients before potentially distributing products in US. Alkaline Water Co. expects lawful sales of CBD supplements and foods in US early in 2020, when it plans to launch Alkaline88 CBD-infused waters.

Arcadia Stubs Toe In Nail Fungus Ad Challenge, Giving Advantice Foot In Door On Appeal

Arcadia prohibited from arguing against Advantice’s appeal of National Advertising Division decision that Kerasal Fungal Nail Renewal ad claims weren’t supported. Arcadia violated confidentiality rule by publicizing NAD decision before the review was officially closed.

Topics

UsernamePublicRestriction

Register

OM002409

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel